In 2015, Dr. Giuseppe Notaro joined Prof. Uri Hasson’s neuroscience lab at the University of Trento with a clear goal: to study human gaze behavior in order to uncover when and how people make predictions. Giuseppe brought with him deep expertise from animal research, where he had developed methods for eye tracking freely viewing animals.
But working with humans exposed an unanticipated challenge.
Most eye-tracking studies rely on monocular tracking, meaning that researchers must choose which eye to monitor.
Surprisingly, it turned out there was no standardized, objective method to measure ocular dominance on a precise, quantitative scale. The de-facto
standards in the field still relied on heuristics dating back to the 1930s, based on principles that hadn't changed for centuries.
The field lacked a solution, and the workarounds were unreliable.
Giuseppe decided to tack the problem head-on. Together with Prof. Hasson and Dr. Valeria d’Andrea, a brilliant theoretical physicist, they developed a new solution. The result was the Two-Cameras Ocular Dominance (2COD) Method, a novel, theoretically grounded and reliable approach for quantitative measurement of eye dominance.
That technical breakthrough didn’t just solve a lab problem. It identified a broader opportunity: translating the precision of neuroscience research in eye dominance into a set of tools that will improve vision performance and vision care.
We founded the company with a simple thesis: when you solve fundamental problems with scientific rigor and creativity, you unlock real-world impact. That’s what we’re building.
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